Marketing Analytics
Digital Transformation [INFOGRAPHIC]
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
Read MoreeCommerce KPIs [INFOGRAPHIC]
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Read MoreTop Technologies For Improving The Customer Experience [CHART]
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Read MoreUse Of Artificial Intelligent Chatbots [CHART]
Artificial intelligence (AI) may be catching on with marketers, but their adoption of AI chatbots has been slow going. Just 7% of marketers said they currently use AI-powered chatbots.
Read MoreHow Companies Are Using Artificial Intelligence [CHART]
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Read MoreEmail A/B Testing Accuracy By Goal [CHART]
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
Read MorePriorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreInfluencer Marketing Tools [INFOGRAPHIC]
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Read MoreDigital Marketing Reassessment [INFOGRAPHIC]
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Read MoreHuman Analytics [INFOGRAPHIC]
This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
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