Advertising
Trust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreWhy Digital Agencies Get Fired [TABLE]
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.
Read MoreEffect Of Same-Sex Advertising, By Demographic [TABLE]
New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreWhat People Think Is Advertising [CHART]
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.
Read MoreBrand Preferences Of Millennials vs Gen V [INFOGRAPHIC]
This infographic from Deep Focus illustrates compares the brand preferences of Millennials to those of Generation V.
Read MoreEvent Planning [INFOGRAPHIC]
This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.
Read More2019 Internet Trends Report by Mary Meeker [PRESENTATION]
Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.
Read MoreAd Relevance By Channel [CHART]
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Read MoreProgrammatic Video Ad Spending, 2017-2021 [CHART]
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending.
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