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Advertising

Ask.com TV Ad Targeted To SEMs?

Watch Ask.com’s current television commercial. It looks like it’s targeted at search engine marketers.

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Online Ads & Sponsorships For Nonprofit Fundraising

Resources for Minnesota Council of Nonprofits’ annual conference, “Common Ground for Common Good” breakout session Online Ads & Sponsorships For Nonprofit Fundraising.

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A Second Life For An Advertisement

Superman & Jerry Seinfeld American Express Commercial

American Express’ Jerry Seinfeld & Superman webisodes enjoyed a second life as viral videos, thanks to Superman Returns.

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Mid Terms Will Squeeze Twin Cities Ad Inventory

Twin Cities advertisers will have a lot of competition with political campaigns for television ad inventory this year. Some are calling it the Perfect Advertising Storm.

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Disney's Response To The Demise Of Television Advertising

Disney’s response to the demise of television advertising is a cautious, tentative step in the right direction.

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Chevy Tahoe Citizen Marketing Campaign

Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.

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The End Of Television Advertising

TV ads as blocks of content separate and apart and interruptive of non-advertising content is an art that must die or find another distribution channel.

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Citizen Branding Through Fanboy Ads

Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding

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Comcast High Speed Internet Commercial – The Slowskys

The Slowskys

Comcast demonstrates the power of Internet distribution with their The Slowsky’s high speed Internet television commercial.

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Online Videos – Demographics

Suddenly, it seems, online videos are everywhere.

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