Advertising
Why Television Advertising Can Still Work
The traditional advertising model is broken. But people still spend a lot of money on it, so what’s going on?
Read MoreObama's Multichannel Marketing
The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.
Read MoreMichele Bachmann's GEO-Targeted Google Attack Ad
The Michele Bachmann campaign has purchased Google AdSense ads that are geo-targeted and anti-Elwyn Tinklenberg.
Read MoreMisreporting Paid Political Search – Is McCain Really Ahead?
An Advertising Age article asserts that John McCain is beating Barack Obama in search engine advertising. The problem is not merely that a publication of advertising experts got the story so breathtakingly wrong, but that mainstream news organizations pick up the story as if it were fact.
Read MoreBurger King/Seth McFarlane Ad Deal
Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal.
Read MoreThe Google Chrome Browser/Operating System
It seems pretty clear that Chrome is a full-frontal assault on Microsoft’s Windows operating system, considering trends point to cloud computing as the future.
Read MorePrefab Political Ads
Now you can buy a pre-built political ad, personalized for your campaign.
Read MoreInterruption Advertising
Traditional television advertising is broken and the networks and cable channels need to figure it out or more and more entertainment will be produced by the advertisers themselves.
Read MoreThe Evolution Of A Viral Video
Follow the life of viral video as we watch how the Bravia superball commercial took on a life of its own online.
Read MoreThe End Of Nostalgia Marketing
With no broadly popular music star or movie or television show, the common touchstone, the shared experience of liking the similar thing that makes nostalgia marketing work, is eliminated. Is, then, nostalgia marketing viable?
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