Advertising Archives - Page 199 of 211

Business' Loyalty To Daily Deals Sites [CHART]

Businesses that run daily deals have proved that they are not loyal to any one site.

US Paid Search Click & Spending Share By Device [CHART]

Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.

Where Mexicans See Online Ads [CHART]

Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

Changes In Social Media Ad Budget vs. Facebook Ad Budget [CHART]

A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.

Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.

Difficulty & Effectiveness Of Conversion Tactics [CHART]

This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.

Factors That Influence Brand Buying Decisions By Gender [CHART]

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.

Digital Tactics & Services, 2009 & 2012 [TABLE]

In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.

Percent Of Marketing Spending Allocated To Social & Digital Media [CHART]

Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.

Percent Of Traditional Advertising Budget Shifted To Digital [CHART]

The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.