Advertising
Adopting Google+ [INFOGRAPHIC]
Infographic Labs created this infographic to illustrate the benefits of using Google+.
Read MoreSearch Engine Advertising vs. Search Engine Optimization [INFOGRAPHIC]
WordStream created this infographic to illustrate how paid clicks are overtaking organic search results.
Read MoreTop Channels For Marketing Apps [CHART]
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
Read MoreNewer Marketing Platforms [CHART]
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
Read MoreMobile Ad CTR & Gender Targeting By Industry [CHART]
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreSmart Phone vs. Tablet Users' Frequency Of Ad Interactions [CHART]
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.
Read MoreInefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Read MoreCanadians Want Personalized Ads [CHART]
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Read MoreClients' Most-Valued Online Video Audience Measurement Metrics [CHART]
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
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