Advertising
Google Product Listing Ads vs. Text Search, Q3 2012 [CHART]
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
Read MoreInternet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Read MoreSMB Online Marketing Services Spending, 2012 [CHART]
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Read MoreBest Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreComic Sans Adidas [LOGO]
A Comic Sans version of Adidas’ logo.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreMagazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]
The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.
Read MoreTop 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]
91% of internet users had researched electronics products online before making a purchase in-store.
Read MorePlanned SMB Mobile Media Spending, September 2012 [CHART]
42% of those planning a budget hike foresaw an increase of 11% to 20%.
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