Advertising
Percent Of Ad Budgets Allocated To Social Media Advertising, July 2013 [CHART]
While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social.
Read MoreMost Popular Networks For Social Media Advertising, July 2013 [CHART]
Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreB2B & B2C Social Media Marketing Spending, August 2010 – August 2013 [TABLE]
In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.
Read MoreChanges In B2B & B2C Marketing Budgets, August 2009 – August 2013 [CHART]
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.
Read MoreChanges In B2B & B2C Ad Spending, 2012 & 2013 [TABLE]
Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read MoreMobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreChange In Ad Spending With African American Media, 2011-2012 [CHART]
The Black or African-American population numbered 44.5 million as of July 2012.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
Read MoreAdvertisers' Spending Plans By Medium, September 2013 [CHART]
Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.
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