derickson, Author at e-Strategy

Old Spice Guy YouTube Case Study

In this e-Strategy Internet Marketing Blog podcast, David Erickson takes a look at the latest social media marketing mega-hit, the Old Spice Guy YouTube campaign.

YouTube Leanback & Google’s Grab For Ground Zero

Ground Zero in the attention economy is clearly the home entertainment system, with players like Microsoft (with Xbox Live), Apple and Google positioning themselves to be your television gateway to the Internet. Google’s new video interface, YouTube Leanback, is another piece of their puzzle.

How To Create A Gmail Rich Text (HTML) Signature

A video demonstration of how to create a rich text (HTML) signature for your Gmail account.

How PR Agencies Can Use Twitter & SMO To Promote The Business

David Erickson’s interview notes about how public relations agencies can use social media to promote the firm.

Google’s New Related AdWords Ads

Looks like Google is testing out a new way to display AdWords inventory in search results.

Kristin Gast Interview

David Erickson interviews Minnesota blogger Kristin Gast about her blogs, KristinGast.com and Little Miss Bride To Be.

Izzy’s Ice Cream Is Social To The Bone

Client Izzy’s Ice Cream is profiled in Albert Maruggi’s Marketing Edge podcast.

Local Online Business Listings

David Erickson of the e-Strategy Internet Marketing Blog demonstrates Local Business Listings Optimization in this quick screencast.

Local Small Business SEO

In this marketing screencast David Erickson discusses the importance of local SEO for small businesses, specifically the importance of search engine optimization for local business listings such as Google Places.

LEGO’s Strategy To Connect Their Fans

Jake McKee shares how LEGO found and supported their biggest fans.