Posts by derickson
Preferred Feedback Channel By Generation [CHART]
via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly,…
Read MoreFeedback Channels Online Consumers Know Of & Prefer [CHART]
via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct…
Read MoreTarget's Facebook Fans & Friends Purchase Behavior [CHART]
via emarketer.com The data showcased how earned media activity on Facebook affected consumers’ offline and online purchases. After being exposed to an earned brand impression from retailer Target on Facebook, 4% of fans made a purchase during the next four weeks, compared to 3.3% of fans in the control group. In addition, friends of fans…
Read MoreeShoppers Who Have Purchased Due To Facebook Ads or Comments, by Generation [CHART]
via emarketer.com A June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or comments they saw on Facebook. Read the rest at eMarketer.
Read MoreGlobal Digital Journalism [INFOGRAPHIC]
via mediabistro.com
Read MoreHow Journalists Worldwide Source Stories [CHART]
via mediabistro.com In their Digital Journalism Study, Oriella surveyed 600 journalists and discovered that more than half (55 percent) used social channels such as Twitter and Facebook to find stories from known sources, and 43 percent verified existing stories using these tools. 26 percent of respondents said that they used social media to find stories…
Read MoreBehind The Scenes At CBS News
CBS This Morning co-host Erica Hill provides a behind-the-scenes tour of the CBS Broadcast Center.
Read MoreA History Of Enlightened Business Self-Interest
Harvard Business School professor and historian Nancy Koehn explains how socially responsible business dates back to the beginning of modern capitalism.
Read MoreMedia Reach Deepest Among Affluent [CHART]
via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…
Read MoreTV Advertising Influence Wanes With Age [CHART]
via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.…
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