derickson, Author at e-Strategy

Daily Activities Of Tablet Owners In Japan & New York [CHART]

More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).

Security Of Mobile vs. Credit Card Payments According To Corporate Travel Execs [CHART]

Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.

Corporate Travelers Who Use Mobile Payments [CHART]

More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.

Factors That Influence Brand Buying Decisions By Gender [CHART]

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.

Trusted Media Of North American Internet Users By Gender [CHART]

More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.

Next Issue App – Netflix For Magazines [VIDEO]

This is a review of the Next Issue app by Media Bistro.

Online News Sources By Type [CHART]

36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.

German Smart Phone Users By OS, Q1 2011 & Q1 2012 [CHART]

Smart Phone users in Germany made a mass exodus from Symbian to Android between Q1 2011 and Q1 2012.

Digital Tactics & Services, 2009 & 2012 [TABLE]

In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.

Percent Of Marketing Spending Allocated To Social & Digital Media [CHART]

Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.