derickson, Author at e-Strategy

Mobile-Only Online Activities By Gender [CHART]

There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.

Difficulty & Effectiveness Of Conversion Tactics [CHART]

This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.

Lead Generation Content Funnel [ILLUSTRATION]

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.

How To Slapshot An iPhone [VIDEO]

This is a very cool demonstration of just how tough G-Form’s protective cases for the iPhone 4/4S really are.

Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]

35% of companies require all fields to be completed on their website forms.

Hashtag Abuse [INFOGRAPHIC]

Digiday created this infographic about hashtag abuse, many examples of which I’ve been guilty.

20% Of Companies Completely Unprepared For Social Media Criticism [CHART]

Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.

CEO Attitudes Toward Marketers [TABLE]

About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.

Top 6 Digital Channels For After-Sales Customer Service [CHART]

Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.

One Third Of Americans Have Made A Mobile Payment [CHART]

33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.