Posts by derickson
Top 5 Retail Mobile App Reach, 2011 Holiday Season [CHART]
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
Read MoreTop 10 Mobile Apps For Shopping, June 2012 [TABLE]
47% of American smart phone owners used a mobile shopping app in June 2012.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Read MoreVisual Communications: Brand Adoption Of Pinterest & Instagram [REPORT]
Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook & Twitter with 98% and 94% adoption respectively. Google+ is third, with 64% of brands participating.
Read MoreBuying Social Followers [INFOGRAPHIC]
Barracuda Labs set up three Twitter accounts & purchased between 20,000 and 70,000 Twitter followers for each of them from eBay and another website.
Read MoreSocial TV Penetration [INFOGRAPHIC]
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Read MoreMobile Apps With Social/Local Features [INFOGRAPHIC]
Among the top 15 apps, 12 have a social and/or local component.
Read MoreTime Spent With Mobile Apps vs. The Mobile Web [CHART]
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
Read MoreTotal Indonesian Ad Spending, 2010-2016 [CHART]
eMarketer forecasts that total Indonesian media ad spending in the country will increase 20% in 2012 to $8.61 billion.
Read MoreUS Smart Phone, PC & TV Users, 2008-2012 [CHART]
The smart phone audience is creeping closer to PC audience levels.
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