Posts by derickson
American Smart vs. Feature Phone Penetration, Oct. 2010-June 2012 [CHART]
Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreUS TV Ad Spending Growth [CHART]
TV ad spending growth rates in the US are outpacing the aggregate of all media.
Read MoreReasons People Ignore Mobile Ads [CHART]
Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.
Read MoreAd Spending Growth By Medium [TABLE]
Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.
Read MoreTV & Mobile Device Use By Generation [CHART]
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
Read MoreMobile Devices & Insomnia [CHART]
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.
Read MoreSocial Black Markets [VIDEO]
Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?
Read MoreNegative SEO [INFOGRAPHIC]
Tasty Placement created this infographic from a study they conducted about negative SEO.
Read MoreEssential Technologies For The Fun Freshman Dorm Room [CHART]
One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.
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