derickson, Author at e-Strategy

Mobile Website Dayparting By Industry Category [CHART]

Restaurant websites are accessed most frequently between 5 & 8pm.

Mobile Pageviews By Industry Category [CHART]

Mobile consumers viewed an average of 3.8 pages per site visited.

Mobile & Video's Effect On Apparel Shoppers [PRESENTATION]

More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.

Types Of Online Videos Apparel Shoppers Consume [CHART]

One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.

Video's Effect On Millennials' Purchase Decisions [CHART]

Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).

Where Mobile Devices Are Used For Shopping [CHART]

More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store.

Apparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]

Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.

Daily Devices People Use For Shopping [INFOGRAPHIC]

More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.

Restaurant Searchers' Purchase Decisions [INFOGRAPHIC]

Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).

Average Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]

The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.