Posts by derickson
Ads On HDTV, Q2 2010-Q2 2012 [CHART]
1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011.
Read MoreValue Proposition Testing [CHART]
The percentage of marketers who use value proposition testing to keep their messaging fresh and relevant.
Read MoreBack-To-School Shopping Destinations [CHART]
3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered.
Read MoreMulti-Channel CPG Shoppers [CHART]
The percentage of consumers who relied upon fewer than 5 channels was up significantly in Q2 2012, rising to 49.2% from 44.5% in Q1.
Read MoreDon Norman On The Impact Of Persuasion
In this TED Talk, design expert Don Norman discusses the impact of persuasion.
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
Read MoreOnline American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Read MorePost Blog-Recommendation Acts By Mothers [CHART]
The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MoreeBook Purchases By Americans [CHART]
Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
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