Posts by derickson
The Value Of Event Marketing [TABLE]
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.
Read MoreUnique Passwords Per Person [CHART]
88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password.
Read MoreUS Outdoor Advertising Growth, Q2 2011-Q2 2012 [CHART]
US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion.
Read MoreCMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
Read MoreGlobal Marketing Budgets, 2010-2012 [CHART]
The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.
Read MoreProjected Social Media Spending For Next Five Years [CHART]
CMOs continue to project big increases in social media spending in the next 5 years.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreTop Inbound Marketing Activities For SEO [CHART]
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
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