Posts by derickson
Millennials' Video Genres
Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
Read MoreFacebook & Instagram Best Practices [INFOGRAPHIC]
This infographic illustrates some of the best practices contained in Facebook’s new guide for marketing on that platform and on Instagram.
Read MoreSocial Media Sharing [INFOGRAPHIC]
This inforgaphic from Promo illustrates what, where and why people share content on social media.
Read MoreMobile Gamers' Receptivity To Advertising [CHART]
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
Read MoreSubscription Services Market Penetration [CHART]
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Read MoreeCommerce Sales Growth By Category [CHART]
Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.
Read MoreMarketing Reports, Surveys & Polls For July, 2018
Marketing reports for July 2018 including NPR/Edison Smart Audio; Return Path’s State of Email Marketing; Merkle’s Q2 2018 Digital Marketing; Nielsen’s US Music Mid-Year 2018; Gallup’s Confidence survey; Netbase’s Top 100 Global Brand Love List; MRINetwork’s 2018 Reputation Management study; comScore’s State of OTT; plenty from Pew; and many more reports.
Read MoreSponsored Post Tactics Used By Instagram Influencers [CHART]
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Read MoreeCommerce Market Share [CHART]
When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
Read More20 Email Marketing Tips [INFOGRAPHIC]
This infographic from Campaign Monitor illustrates ten do’s and ten don’ts that should be fundamental practices for every email marketer.
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