Posts by derickson
Search Retargeting Goals [CHART]
Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.
Read MoreRetargeting Tactics Coupled With Search Retargeting [CHART]
The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreNetflix Statistics [PRESENTATION]
This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.
Read MoreImportance Partisans Place On Social Media's Role in Politics [CHART]
Democrats who use social networking sites are more likely than Republicans or independents to say the sites are important for politics.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
Read MoreLead Generating Digital Channels [CHART]
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
Read MoreVisibility Of Display Ads In First Half Of 2012 [CHART]
49.9% of directly placed ads stayed in-view for at least 1 second in H2.
Read MoreLatin American Social Network Penetration By Country, 2010-2014 [CHART]
In Latin America, social networking growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
Read MoreExclusive Social Media Content For Magazine Subscribers [CHART]
Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.
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