Posts by derickson
Digital Marketing Trends For Luxury Brands [CHART]
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
Read MoreGlobal Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Read MoreWorldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]
According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreDemocratic National Convention Social Media Buzz [INFOGRAPHIC]
BuzzMgr created these infographics to illustrate the social media buzz generated from the Democratic National Convention in Charlotte, N.C.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreLatin American Facebook Users By Country, 2010-2014 [CHART]
The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.
Read MoreOut-Of-Date Regional Website Content [CHART]
Much content that has already been created is out of date or otherwise behind. Simply creating a globalized presence is difficult enough—maintaining it is a continuous affair.
Read MoreFacebook Timeline & Content Engagement By Post Type [CHART]
During the 2012 Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content.
Read MoreMultinational Website Challenges [CHART]
28% of respondents were currently managing six to 10 regional websites, while 32% managed even more.
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