Posts by derickson
American Companies Doing Facebook Marketing, 2009-2014 [CHART]
83% of all companies with at least 100 employees will use Facebook for marketing this year, eMarketer estimates. By 2014, that will rise to nearly nine in 10.
Read MoreFortune 500 Blogging, 2008-2012 [CHART]
Some 139 F500 companies (28%) have a corporate blog.
Read MoreSocial-Promotion Emails vs. Other Promotion Emails [CHART]
Pinterest is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America.
Read MoreThe Consequences To Retailers Of Going App-less [CHART]
54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.
Read MoreScannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
Read MoreMagazine Ads With Scannable Codes, March 2011-June 2012 [CHART]
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
Read MoreTalking Via Phone vs In-Person By Select Demographics [CHART]
Given the choice, 84% of Americans would rather have a conversation in person than on the phone.
Read MoreSections Of Websites On Which Users Watch Product Videos [CHART]
Half of US internet users had watched product videos on the homepage of a retailer, and 47% had watched them on product pages.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreIndian Social Networking Penetration, 2010-2014 [CHART]
eMarketer estimates that more than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year’s total.
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