Posts by derickson
Speed With Which Luxury Goods Clients Are Adopting Online Advertising [CHART]
Many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts.
Read MoreLevels Of Risk Posed By Social Media To Companies Worldwide [TABLE]
66% said reputational damage to the brand was a critical or significant risk.
Read MoreSocial Media Platforms By Level Of Risk [TABLE]
Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.
Read MoreeCommerce Product Categories [CHART]
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreAmerican Social TV Activity, Q2 2011 & Q2 2012 [CHART]
In June 2012 there were more than 81M conversations about TV on Twitter, Facebook and a host of other social media properties, including GetGlue, Miso & Viggle.
Read MoreAustralian Mobile Ad Spending, 2010-2016 [CHART]
eMarketer forecasts Australian mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.
Read MoreHow Americans Followed The 2012 Olympics Coverage [CHART]
The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.
Read MoreHow Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC]
This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
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