derickson, Author at e-Strategy

CrowdTangle Link Checker

CrowdTangle is a Facebook-owned social media monitoring tool and the CrowdTangle team has released a Google Chrome extension called CrowdTangle Link Checker.

LinkedIn’s Labor Stress Index

LinkedIn’s Labor Stress Index tracks the degree to which the labor forces within 21 industries are feeling stress.

LinkedIn Retargeting

This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.

What Is Social Selling?

Social Selling is a misnomer because the emphasis is not on selling but on building the trust & relationships that will lead to sales.

Cancelled Or Postponed B2B Exhibitions

73% of business-to-business exhibition organizers have canceled at least one exhibition as of June as a result of the COVID-19 pandemic.

Google People Also Ask SERP Presence By Industry

Chart: People Also Ask SERP Presence By Industry

The average percentage of Google’s search engine results pages with a People Also Ask box has grown to about 40-42% for both desktop and mobile.

QR Codes

Remember when QR Codes were all the rage? They appear to be making a pandemic-fueled comeback.

US Population Growth By Race Or Ethnicity

Chart: US Population Growth By Race/Ethnicity

The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.

Appeal Of Post-Purchase Brand Emails

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

Digital Marketing News This Week

Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.