Posts by derickson
Most Valuable Conversion Rate Optimization Methods, November 2012 [CHART]
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Read MorePhone Response Times, November 2012 [CHART]
Consumers aren’t yet conditioned to receive immediate responses via social media, but they do expect to reach representatives by phone extremely quickly.
Read MorePlanned National Brand Spending On Local Marketing For 2013 [CHART]
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year.
Read MoreDemographics Of Users Of Mobile Banking Services [TABLE]
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Read MoreiPhone vs iPad Usage By Dayparts, November 2012 [CHART]
Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MoreDemographics Of Mobile App Users [TABLE]
Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.
Read MoreOnline Video Ad Views, January – September 2012 [CHART]
Google Sites, driven chiefly by YouTube.com, was the top online video content property in September with 150.3 million unique viewers.
Read MoreDemographics Of Mobile Videographers [TABLE]
44% of cell phone owners said they had used their phones to record video.
Read MoreGoogle Ad Conversion Rates By Industry, Q3 2012 [CHART]
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
Read MoreDemographics Of Mobile Email Users [TABLE]
Half of cell phone owners send or receive email on their device.
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