Posts by derickson
Content Marketing Challenges For B2B Curators, October 2012 [CHART]
Among those using content marketing, 57% used content curation specifically as part of their strategy.
Read MoreMethods Used To Watch TV Content, June 2012 [CHART]
30% of all US internet users used a gaming console to watch online video.
Read MoreB2B Marketing Strategies, 2011 & 2012 [CHART]
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Read MoreHoliday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
Read MoreMobile Use For Holiday Shopping, October 2012 [CHART]
55.3% of all US tablet and smart phone users planned to shop with their devices this holiday season.
Read MoreTypes Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MoreTop Holiday Mobile Shopping Activities, October 2012 [CHART]
Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.
Read MoreeTail Commerce Spending, Q1 2007 – Q3 2012 [CHART]
US online retail (non-travel) spending continues to grow, reaching $41.9 billion during Q3 2012, representing a 15% increase from $36.3 billion in Q3 2011.
Read MoreB2B Print Advertising Revenues, 2011 vs. 2012 [CHART]
B2B print advertising revenues remained below 2011 levels in July, as they have every month this year.
Read MorePaid Alternative Television Venues, February vs. September, 2012 [CHART]
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.
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