derickson, Author at e-Strategy

Online vs In-Store Purchase Preferences By Product Type [CHART]

Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’

How In-Store Online Research Affects Purchase Decisions [CHART]

Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).

How Online Presence Prompts Physical Visits To Retailers [CHART]

Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’

Americans By Race/Ethnicity & Age, 2011 [CHART]

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.

Ad Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]

91.9% of agencies say they’re tapping social media for their clients’ campaigns.

American Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]

Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.

Health Care 101: Cradle to Grave [VIDEO]

In this O’Reilly webcast, J. Tod Fetherling presents this 90 minute white board session walking the user through every aspect of the healthcare system from wellness to death.

Social Media Job Responsibilities, November 2012 [CHART]

Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team.

Outrospection [VIDEO]

Philosopher and author Roman Krznaric explains how we can help drive social change by stepping outside ourselves.

Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.