derickson, Author at e-Strategy

Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.

Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.

Commercial emailers account for 70% of spam complaints.

The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.

Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3.

Almost half of consumers welcome social media marketing messages from brands they follow.

The average size of the American household has diminished by about one person over the past 65 years or so.

Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets.

26% of clients and 36% of agencies surveyed from around the world report that they (or their clients) typically carry out marketing attribution.