derickson, Author at e-Strategy

Likelihood To Purchase Based On Customer Service Satisfaction, Q1 2012 [CHART]

86% of consumers who reported being very satisfied with their most recent customer service interaction with a company were likely to repurchase.

Marketing That Prompts Mobile Device Actions, October 2012 [CHART]

TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.

How Syria Shut Down The Country's Internet Access [VIDEO]

Michelle Zatlyn, co-founder of CloudFlare, shares her thoughts on how Syria’s government shut down Internet access for the entire country.

Tablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]

More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.

US Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]

US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.

Travel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]

40% of US online travel consumers entered the purchase funnel through search engines.

Marketing Attribution [INFOGRAPHIC]

This infographic by Adobe looks at the elements of marketing attribution.

eCoupon Reimbursements By Income [INFOGRAPHIC]

RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’

Demographics Of Likely eCoupon Users [INFOGRAPHIC]

RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’

Digital Coupon Reimbursements By Region [INFOMAP]

The top digital coupon cities according to RevTrax are Charlotte, N.C.; Rochester, N.Y.; Raleigh, N.C.; Virginia Beach, Va. and Huntsville, Ala.