Posts by derickson
Consumer Actions That Limit The Amount Of Personal Information Websites Collect, February 2012 [CHART]
Just 38% of online adults said they were ‘aware of ways to limit how much personal information websites can collect about them.’
Read MoreTwitter 2012: Year In Review [VIDEO]
From the Pope to Pelé to PSY, Twitter examines 2012 in this retrospective video that accompanies its interactive report.
Read MoreFrequency Of Online Privacy Concerns, June 2012 [CHART]
Nearly all the respondents said they are concerned about digital privacy at least sometimes. But fewer than half said they did so ‘frequently’ or ‘always.’
Read MoreConsumers Who Buy From Cause-Supporting Brands, 2010 & 2012 [CHART]
Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreTypes Of Email Marketing, 2012 [CHART]
Nearly nine in 10 marketers were using newsletters for their email messaging campaigns.
Read MoreTime Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]
Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read More