derickson, Author at e-Strategy

Insurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]

Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.

Insurance Email Marketing Deliverability, January – October 2012 [CHART]

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.

Email Open & Click-Through Rates, Q4 2009 – Q3 2012 [CHART]

The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.

Branding Effectiveness From Pre-Roll Video Ads, December 2012 [CHART]

Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.

Millennials & Branded Entertainment, December 2012 [CHART]

4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).

US Retail Search Advertising Metrics By Device, November 2012 [CHART]

While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.

Google's Year In Review: Zeitgeist 2012 [VIDEO]

Google’s annual Year In Review report, Google Zeitgeist 2012, is an interactive application allows you to mine Google’s search data to explore the trends of what we were searching for this year.

Small Businesses & Social Media Use, December 2012 [CHART]

Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.

Consumer Interest In Interactive TV, December 2012 [CHART]

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

Millennials & Customer Experience Feedback, December 2012 [CHART]

67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.