Posts by derickson
Beyond Social Media: Brandjacking [PODCAST]
This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.
Read MoreYouTube Rewind, 2012 [VIDEO]
YouTube has released its Year In Review compilation of the most popular videos of 2012 report and not surprisingly, Psy Gangnam Style dominates.
Read MoreUS Travelers' Online Transactions By Device, August 2012 [CHART]
More than three-quarters of US travelers had purchased travel on a PC in the past six months.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MorePrimary Objectives Of Using Big Data, 2012 [CHART]
Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreUS Net Mobile Display Ad Revenue Share By Company, 2011-2014 [CHART]
Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.
Read MoreUS Net Mobile Advertising Revenues By Company, 2011-2014 [CHART]
eMarketer estimates Facebookâs US mobile ad revenues will hit $339 million in 2012.
Read MoreUS Mobile Advertising Spending, 2010-2016 [CHART]
eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.
Read MoreSocial Media Spending Increases, 2012 To 2013 [CHART]
39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.
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