derickson, Author at e-Strategy

Social Sites People Use To Connect With Brands, October 2012 [CHART]

77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).

Ad Agency Interest In Social Media By Sites, Q3 2009 – Q3 2012 [CHART]

Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of ad agencies were using social media.

US Mobile Gaming Revenues, 2010-2016 [CHART]

US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.

Mobile Content Activities, June 2012 [CHART]

Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.

Mobile, Online Casual & Social Gamers, 2010-2014 [CHART]

US audiences for mobile games are growing rapidly, while audiences for social and online casual gaming are expected to grow more modestly.

The Big Data Gap, 2012 [CHART]

2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.

Americans By Ethnicity & Race, 2012 vs 2060 [CHART]

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.

B2B Online Strategies, December 2012 [CHART]

Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.

B2B Marketing Targets & Lead Scoring, December 2012 [CHART]

Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.

In-Store vs Online Shopping Experiences, December 2012 [CHART]

In-store shopping beats the eCommerce experience across numerous customer service & relationship measures while eShopping wins for research and pricing.