Posts by derickson
Challenges Of Chatbot Use [CHART]
These AI-powered helpers can answer questions 24/7 and don’t make users wait on hold, but not everyone sees the benefits of interacting with chatbots in lieu of other channels.
Read MoreMarketing Reports, Surveys & Polls For October, 2018
Marketing reports for October 2018 including the State of SEO survey; Reuters’ Global Digital News report; Adobe’s State of Creative & Marketing Collaboration survey; PiperJaffray’s Taking Stock Of Teens survey; CMI’s 2019 B2B Content Marketing research; Reddit video views; Dun & Bradstreet’s 6th Annual B2B Marketing Data report; Content Marketing Association’s Audio Trends report; McKinsey’s Promise & Challenge of the Age of AI; and 146 more reports.
Read MoreTeen Social Media Use By Network [CHART]
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
Read MoreShelf-Life Of Advertising Marketing Data [CHART]
While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.
Read MoreWhat Grocery Shoppers Buy Online [CHART]
When asked by Field Agent which categories were easiest to shop for online/in-app, 49% cited center store groceries. Only 5% said meat was easiest to shop for digitally.
Read MoreCompanies Using Social Media Marketing By Network [CHART]
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
Read MoreFacebook Advertising Formats [INFOGRAPHIC]
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
Read MoreMarketing Budget Allocations [INFOGRAPHIC]
This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Read MoreInternet, Social & Smartphone Adoption In 37 Countries [TABLE]
Almost half of the world is now online. Now, the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies.
Read MoreTime Spent With Digital Media By Device [CHART]
People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops, notes comScore.
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