derickson, Author at e-Strategy

Google vs. Baidu: Global Search Engine Market Share, Q4 2012 [CHART]

Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending on the search engine by 13% year-over-year.

Content Marketing Budget Allocations, January 2013 [CHART]

Marketers are spending an average of 12% of their budgets on content marketing.

SMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]

SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.

Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

Beyond Social Media: No Death Star For You! [PODCAST]

This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.

Luxury Marketers' Satisfaction With Social Media Results, January 2013 [CHART]

Asked how their social media efforts are performing, 63% of luxury marketers were fairly satisfied with their results but are working to improve them.

Shopping Cart Recovery Email Marketing Trends, 2011 vs 2012 [CHART]

The proportion of Internet Retailer 1000 companies that sent shopping cart recovery emails grew by 30% year-over-year in 2012.

Heavy Data Consumers By Device, January 2013 [CHART]

Smart phone users eat up more data than tablet users, a finding that can be attributed to increasing consumption on smart phones and frequent use of tablets in WiFi areas rather than on cellular networks.

Tablet vs. Smart Phone Impressions, December 23-27, 2012 [CHART]

Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season.

Most Exciting Digital Marketing Opportunities In 2013 [CHART]

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.