Posts by derickson
Traditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreCreative Email Feature Trends, January 2013 [CHART]
52% of respondents report having used an animated GIF in their email creatives.
Read MoreCollege Spending On Athletics vs Academics [VIDEO]
Scarlet Fu looks at academic versus athletic spending at U.S. colleges.
Read MoreSearch Engine Advertising Market In The US, UK & France, September 2012 [TABLE]
According to a study released by AdGooroo that examined the US paid search market in September 2012, a fractional 1.1% of advertisers generated 80% of clicks on Google.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
Read MoreMobile Rich Media Ad Pricing, Q4 2012 [CHART]
Rich media ad units on its real-time bidding exchange received higher eCPMs throughout the quarter, but did not always get correspondingly higher click-through rates.
Read MoreOnline Video Advertising Views, 2012 [CHART]
Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion.
Read MoreB2B Marketing Budget Growth, 2012 vs 2013 [CHART]
48.7% of B2B marketers expect to increase their budgets this year.
Read MoreShopping Cart Recovery Email Timing, 2011 vs 2012 [CHART]
The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment.
Read MoreLive vs. Time-Shifted Television Viewing, Q3 2012 [CHART]
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.
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