derickson, Author at e-Strategy

US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

Methods Online Americans Use To Watch TV, June 2012 [CHART]

Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.

Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.

LinkedIn Eyetracking [HEATMAP]

Heatmaps of where visitors to LinkedIn profile pages focused their attention.

Consumer Attitudes Toward Online Tracking, January 2013 [CHART]

Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior.

Human Brain Project – Mapping & Simulating The Mind [VIDEO]

The Human Brain Project will integrate everything we know about the brain into computer models and using these models to simulate the actual working of the brain. Ultimately, it will attempt to simulate the complete human brain.

Trust In General News Sources By Age, January 2013 [CHART]

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.

Beyond Social Media: Octogenarians Gone Wild – Taco Bell's Super Bowl Ad [PODCAST]

This week’s highlights include Octogenarians Gone Wild – Taco Bell’s Super Bowl Ad; No Pictures, Please; Everyday Effects; Cinegraphs, and much more.

Americans' Online Privacy Concerns, January 2013 [CHART]

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.

CPG Coupon Distribution, 2008-2012 [CHART]

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.