Posts by derickson
CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.
Read MoreSocial Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]
Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.
Read MoreVisibility Of CEOs' Online Presence, 2010 vs 2012 [CHART]
A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.
Read MorePinterest Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Pinterest pages.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreEmail Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MorePinterest Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention on Pinterest pages.
Read MoreSmart Phone Share Of US Mobile Market, October 2011 – December 2012 [CHART]
During the 3-month average ending in December 2012 (Q4), 54% of US mobile subscribers owned a smart phone, a 19.2% rise from the 3-month average ending March 2012 (Q1 – 45.3%).
Read MoreTop Mobile App Types For Data Consumption, September-December 2012 [CHART]
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Read MoreExecutives' Views On Customer Experience & Loyalty, February 2013 [CHART]
74% of American senior executives surveyed by Oracle strongly agree that customers’ experiences impact their willingness to be loyal advocates.
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