Posts by derickson
Eyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
Read MoreVine App Brand Awareness, January 2013 [CHART]
The overwhelming majority, 86.5%, said they were unaware of Vine.
Read MoreEvents & Social Media Marketing Checklist [INFOGRAPHIC]
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Read MoreTop Reasons For Consumers To Distrust Online Reviews, April 2012 [CHART]
Poor grammar and spelling were as suspect as a website that seemed untrustworthy in itself.
Read MoreHow Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]
28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others.
Read MoreEyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]
While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.
Read MoreDocumentary: The Last Roll of Kodachrome [VIDEO]
Professional photographer Steve McCurry shoots the last roll of Kodachrome film the company produced and National Geographic made a documentary out of the occasion.
Read MorePerceptual Computing [VIDEO]
Intel’s perceptual technology demonstration at CES 2013 featured a Kinect-like computer camera that tracks user movement down to the individual finger level and will eventually be able to track eye movements, allowing users to play video games without a controller, as shown in this demonstration of the game Portal.
Read MoreConsumers' Trust In Online Reviews, August 2012 [CHART]
The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.
Read MoreOnline News Video Eyetracking [HEATMAP]
This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.
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