derickson, Author at e-Strategy

Trusted Sources Of General News & Information [CHART]

Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.

Marketing Strategies Gaining Favor In 2013 [CHART]

More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.

Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]

About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.

Video Ad Completion Rates, Q4 2011 – Q4 2012 [TABLE]

Ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos.

Video Ad View Rates, Q4 2011 – Q4 2012 [TABLE]

Total video views among internet users in the US were up 23% year over year in Q4 2012.

Video Games Or Gym Memberships? [INFOGRAPHIC]

Nike+Kinect video game producers put together this infographic to illustrate the costs of working out at home by playing a video game vs buying a gym membership.

American Radio Revenues, Q4 2012 [TABLE]

Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth.

Time Spent On Social Media By Site, December 2012 [CHART]

While Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined.

Social Brand Advocate Demographics, February 2013 [TABLE]

Social media brand advocates are 18% more likely than the average adult to be female, 79% more likely to be Millennials (18-29), and 27% more likely to be Gen Xers (30-44).

Sunrise: A Social Calendar Mobile App [VIDEO]

Sunrise started as a web app that pulls in events from Facebook, Google Calendar, EventBrite & LinkedIn & delivers them as a daily email digest every morning.