Posts by derickson
SMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreImportance Of Local Marketing To Demand Generation, February 2013 [CHART]
About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization’s demand generation and revenue, chose the response indicating that it is essential to business growth and profitability.
Read MoreMobile Email Opens, 2010-2012 [CHART]
The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.
Read MoreFacebook Graph Search & Privacy Settings [VIDEO]
Great example of how to use humor in online training: The Daily Grovo illustrates the importance of privacy settings for Facebook’s new Graph Search feature.
Read MoreSocial Network Adoption By World's Top 100 Brands By Site, November 2012 vs February 2013 [CHART]
As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.
Read MoreAppeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.
Read MoreTop New Developments Affecting Email Marketing, February 2013 [CHART]
Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.
Read MoreGlobal Smart Device Market Penetration By Country, January 2013 [CHART]
China became the largest market this month, surpassing the US for the first time.
Read MoreHousehold Shopping Decision Influence Of Hispanic Men, February 2013 [CHART]
42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.
Read MoreFrequency Of Social Media Use Among Nonprofits By Channel, October 2012 [TABLE]
Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses.
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