Posts by derickson
Search Advertising Cost Per Click By Device, Q4 2011 – Q4 2012 [TABLE]
US advertisers will increase mobile search ad spending 80.6% this year to $3.54 billion, up from $1.99 billion in 2012.
Read MoreSearch Ad Spending Share By Device & Search Engine, Q4 2011 – Q4 2012 [TABLE]
On desktops, Google captured more than four-fifths of search spending in the last quarter measured.
Read MoreSearch Advertising Click Share By Device, Q4 2011 – Q4 2012 [CHART]
The share of paid clicks coming from smart phone and tablet devices nearly doubled between Q4 2011 and Q4 2012.
Read More3Doodler: A 3D Printing Pen [VIDEO]
This is a pretty amazing Kickstarter project: 3Doodler is a pen with which you can “write” three-dimensional objects using a quick-cooling plastic.
Read MoreOscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]
Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation about the Oscars.
Read MoreSearch Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]
Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.
Read MoreMicrosoft Surface Pro Commercial [VIDEO]
Microsoft’s Surface commercials are awful. They do not demonstrate what you can do with the tablets…aside from clacking and dancing with them.
Read MoreHow To Get Twitter Followers With Tweepwise [VIDEO]
In this Google Hangout with David Erickson, co-Founder Josh Becerra demonstrates how to get Twitter followers wisely, with his product Tweeepwise.com.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreChallenges In Localizing Marketing Campaigns [CHART]
A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.
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