derickson, Author at e-Strategy

Instagram Story Reach

With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turning to the feature to gain reach and engagement.

Lead-Converting Content

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

Pandemic Fashion

Because there’s no expression when you have a mask on, game designer Tyler Glaiel is looking to solve that problem.

Google Fundo

Google Fundo is a new free service to help influencers monetize video chats with their fans.

Voice Activated Apartments

It looks like Amazon is going a B2B route with its smart speakers. Echo for Residential is the name of the new service and it’s basically a smart speaker management system for property managers.

Digital Marketing News This Week

Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

Posts by derickson

Cable Cord Cutters, 2019-2024