Posts by derickson
Wealth Distribution In The US [VIDEO INFOGRAPHIC]
This video about wealth distribution in the US is a superb example of how to create a video infographic.
Read MoreTV & Online Video Budget Reallocation, February 2013 [TABLE]
15% reallocation of TV-only budgets resulted in a 4.2% increase in reach at an 11% lower CPM.
Read MoreFacebook Advertising Adoption & Budgets, February 2013 [CHART]
Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier.
Read MoreFacebook Spam [VIDEO]
Facebook spam is becoming a serious logistics problem for Facebook page managers. In this short webcast, David Erickson demonstrates Facebook Spam using the e-Strategy Facebook page.
Read MoreMoedls: Mobile 3D Scanning App [VIDEO]
Moedls is a 3D scanning app you can use on your iPhone or iPad for $300 instead of the thousands of dollars you’d have to pay for industrial scanners.
Read MoreTen Most Popular e-Strategy Trends Posts For February [LIST]
These are the ten most popular marketing statistics posts at e-Strategy Trends for the month of February 2013.
Read MoreMuseum Marketing [PRESENTATION]
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreHow Brand Marketers Manage Local Engagement, February 2013 [CHART]
27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.
Read MorePercent Of Top 100 Global Brands On Social Media, November 2012 & February 2013 [CHART]
Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.
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