derickson, Author at e-Strategy

What Telecommuters Miss Most When Working On-Site [CHART]

Almost 29% of telecommuters most missed wearing comfortable clothes when working on-site.

Job Satisfaction Of Telecommuters [CHART]

Nearly half all of workers (46%) responded that if workplace flexibility was eliminated, they’d dig their gig less.

The Online Revolution [INFOGRAPHIC]

There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000

SMB Marketing Budget Allocation: Customer Acquisition vs. Retention, March 2013 [CHART]

More than one-third of SMBs say they devote the majority of their marketing budgets to customer acquisition, while just 6% say they devote the majority to customer retention.

Marketing Analytics Quality, August 2012 vs February 2013 [CHART]

Only 40% of CMOs surveyed say their company formally evaluates the quality of marketing analytics, down from 47% 6 months earlier.

Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]

A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).

Advertising Click-Through Rate Benchmarks, March 2013 [CHART]

Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.

Perceptions Of Permission Marketing, March 2013 [TABLE]

77% of marketers believe that a consumer purchase does constitute marketing permission.

Online Shopping & Personalization, March 2013 [TABLE]

53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails.

CMOs' Social Media Spending Plans, February 2013 [TABLE]

CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in the next 5 years.