Posts by derickson
Average Marketing Budget Growth In 2013 For Select US Industries [CHART]
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%.
Read MoreOnline vs. Total Marketing Budgets In 2012 For Select Industries [CHART]
On average, companies spent 10.4% of revenues on marketing activities in 2012. Of that budget, 2.5% of total revenues were spent on digital media initiatives.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreEmail Personalization Metrics, March 2013 [CHART]
For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
Read MoreAverage Easter Spending, 2007-2013 [CHART]
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.
Read MoreNative Video Ads vs Pre-Roll, March 2013 [CHART]
Native videos drove higher brand lift in each of the 5 campaigns studied compared to pre-roll video ads.
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreMost Popular Television Network Tablet Apps, February 2013 [CHART]
31.7% of tablet owners said they had downloaded a network TV tablet app.
Read MorePay TV Tablet App Use, February 2013 [CHART]
26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.
Read MorePinterest Analytics Demonstration [VIDEO]
A video demonstration of how Pinterest’s analytics work.
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