Posts by derickson
Most Influential Ad Type By Age, June 2012 [CHART]
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
Read MoreUS Television Ad Spending vs. Audience Growth, Q1 2011 – Q4 2012 [CHART]
TV ad spending growth continues to be healthy even as its audience size declines.
Read MoreUS Television Ad Spending Growth vs. Overall Average, Q1 2011 – Q4 2012 [CHART]
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
Read MoreTrust In Advertising & Promotions, March 2013 [CHART]
Only 15% of Americans trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages.
Read MoreAmericans’ Favorite Media Activities By Generation, March 2013 [CHART]
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
Read MoreObstacles To Measuring Public Relations, March 2013 [CHART]
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Read MoreYelp's Filtered Reviews [VIDEO]
Yelp’s video explanation for why they filter reviews.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreDemographics Of US Hispanic Social Media Users, October 2012 [TABLE]
Latino social networking penetration among internet users reached 68% last year.
Read MoreGrowth In American Internet Use By Race, 2012-2017 [TABLE]
Between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively.
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