Posts by derickson
US Core Gamers Who Buy Physical vs Digital Games, January 2013 [CHART]
Almost eight in 10 core gamers indicated that they were much more likely to purchase a physical media game over a digital game.
Read MoreFacebook Home [VIDEO]
With Facebook wants to be the One App To Rule Them All with Facebook Home.
Read MoreUS TV vs Digital Video Ad Spending, 2011-2017 [CHART]
Spending on video ads served to PCs and mobile devices is expected to reach $4.14 billion this year, more than twice 2011 levels.
Read MoreUS Television vs. Online Ad Spending, 2011-2017 [CHART]
Advertisers will spend $66.35 billion on TV this year, up from $64.54 billion in 2012 and set to rise to over $75 billion by 2017.
Read MoreMarketing/IT Relationship, April 2013 [CHART]
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment.”
Read MoreHow Brands Foster Consumer Connectedness, April 2013 [CHART]
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
Read MoreMarketing Cost-Saving Pressures, 2009-2013 [CHART]
82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.
Read MoreVideo Advertising Impressions By Format, 2010-2012 [CHART]
Interactive pre-rolls represented 36% of video ad impressions in 2012.
Read MoreMarketers & Salespeople Disconnect Over Sales Tools, April 2013 [TABLE]
87% of marketers believe they provide the right set of tools to salespeople, but only two-thirds of salespeople agree.
Read MoreMobile Device Use By Activity & Device Size, February 2013 [CHART]
While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.
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