derickson, Author at e-Strategy

Webcomics Trend [VIDEO]

The internet has given birth to yet another new medium and trend: Webcomics. Moving beyond the restrictions of print, webcomic artists interact directly with audiences who share their own unique worldview, and create stories that are often embedded in innovative formats only possible online.

Online Radio vs. Online Video Consumption, April 2013 [CHART]

Online radio is far ahead of online video in terms of weekly consumption.

Time Spent On iOS & Android Devices By Activity, April 2013 [CHART]

Android and iOS smart phone and tablet users spend an average of 2 hours and 38 minutes per day on their devices.

Local Mobile Ad Spending By Format, 2012-2017 [CHART]

Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012).

Smart Phone Growth, October 2011 – February 2013 [CHART]

Smart phone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013.

Consumer Skepticism Of Environmental Messaging, April 2013 [CHART]

About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping.

Frequency Of Online Video Viewing Away From YouTube, March 2013 [CHART]

Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.

Frequency Of YouTube Visits, March 2013 [CHART]

The vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013.

TV Viewership By Daypart, April 2013 [TABLE]

Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11 AM-3 PM, too.