Posts by derickson
Channel ROI Ratings, April 2013 [CHART]
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.
Read MoreProximity Of Mobile Phones To Their Owners, April 2013 [CHART]
52% of mobile phone owners always keep their device within arm’s reach, and another 30% do so most of the time.
Read MoreOnline Viewership For Broadcast TV, March 2013 [TABLE]
Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.
Read MoreTop 10 TV Ads of Q1 2013 [TABLE]
Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.
Read MoreMobile Local Ad Spending, 2012-2017 [CHART]
Increasing smart phone penetration and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017.
Read MoreUS Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]
US advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011.
Read MoreUS Net Mobile Display Ad Revenue Share By Company, 2011-2015 [TABLE]
Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year.
Read MoreUS Mobile Search Ad Revenues, 2011-2015 [CHART]
Google is by far the largest player with 93.3% of US net mobile search ad dollars going to the company last year.
Read MoreUS Net Mobile Ad Revenues By Channel, 2011-2015
eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012.
Read MoreUS Mobile Ad Spending, 2011-2017 [CHART]
US mobile advertising spending grew 178% last year to $4.11 billion.
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