Posts by derickson
Cumulative Life Spending By Race/Ethnicity, April 2013 [CHART]
Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes.
Read MoreTime Spent Consuming Media By Select Channels, April 2013 [CHART]
Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media.
Read MoreTop Tablet Ad Models' Performance, April 2013 [CHART]
An exhaustive global study concludes that the top three tablet advertising models are pre-roll with overlay; rich media interstitial; and banner to full page rich media.
Read MorePreferred Social Logins, Q1 2013 [CHART]
Facebook was once again the leading option in Q1 2013 for social logins.
Read MoreAnnoying Ads, April 2013 [CHART]
More Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads.
Read MoreMultiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]
Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.
Read MoreMultiscreen Behavior With Facebook & Twitter, March 2013 [CHART]
More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.
Read MoreContent Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]
Engagement was the most frequently cited objective of content marketing among US B2B marketers.
Read MoreChange In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.
Read MoreNorth American B2B Marketers Who Use Content Marketing, August 2012 [CHART]
More than nine out of 10 B2B marketers in North America used content marketing.
Read More